A Wellington-based organisation doesn’t get its website’s traffic statistics from its web vendor until it asks for them. An Auckland company can’t wrestle its website’s source code from its vendor, which subsequently goes under. Another Auckland company is billed over $10,000 for a fairly generic website redesign specification, which contains a costing with a $60,000 margin of error. These sorts of names-withheld horror stories start innocently enough …
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Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad - a search engine listing.
Join us for a full-on, hour-long primer on search engine marketing from Stephan Spencer, author of Marketing Magazine’s March feature article on search engine marketing and the upcoming Marketing
Magazine Search Engine Marketing research study.
Stephan’s going to talk about:
- which search engines to target
- hands-on keyword research
- benchmarking against your competitors
- Google’s secrets revealed
- pay-for-performance search engines
- developing a search engine marketing plan
- best and worst practices (emulate the leaders, squash your competition)
- measuring the return on your search engine marketing investment
- criteria for selecting a search engine marketing agency
- online tools and resources
Don’t miss this hands-on session with heaps of audience participation and a live internet connection. You’ll walk away with practical, actionable tactics and tips. It’ll be great, like drinking from a fire hose!
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You know your Web site needs an overhaul and you know you don’t want to do the work in-house. It’s time to write a Request For Proposal, or RFP, which you will then send out to prospective Web design firms for
bids. Be sure to also visit my article How to Write a Killer RFP (Request for Proposal) for Hiring An SEO Firm for more information.
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Business-to-Business e-Marketing — Madison, WI
Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
Filed under: Ecommerce Email Marketing Seminars SEO
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